Eatfit
EatFit needed to launch its protein powder in a category crowded with repetitive fitness ads and templated UGC.Brandshark replaced scripted influencer clutter with narrative-led storytelling. The launch was built around real personalities, lifestyles, and memorable stories.
3.3L
Impressions
10.5K+
Engagements
2.7M+
Reach
 The Brief
What Eatfit Needed to Solve
EatFit needed to break through a protein category crowded with repetitive fitness ads and scripted creator content. The launch had to feel credible, lifestyle-led, and memorable instead of looking like another supplement promotion. It needed stories that made protein feel natural in everyday routines, not just gym-focused sales content.
Target Audience:
- Style-conscious youth aged 18–28
- Tier 1 & 2 citiesÂ
- Instagram-first audience
The Strategy
How We Made Eatfit Impossible to Ignore
Instead of chasing generic fitness influencer placements, we took a story-first approach — identifying creators whose lifestyles naturally connected with fitness, nutrition, movement, and everyday wellness.
Creator IdentificationÂ
Sourced 6 influencers from fitness, lifestyle and travel niche with highly engaged audiences in the 18–28 age group across Instagram.
Brief & Creative DirectionÂ
Gave creators a loose brief focused on authentic storytelling — no stiff product plugs, just real fitness, lifestyle, and everyday nutrition moments built around EatFit’s protein powder.
Content RolloutÂ
Staggered the campaign over 2 weeks to maintain consistent presence in the feed without overwhelming the audience.
Performance Tracking
Monitored reach, engagement, saves and profile visits in real time optimising the next creator brief based on what was performing.
The Work
Content That Felt Native, Not Sponsored
Client Voice
What Eatfit Had to Say
We let the work do the talking and occasionally, so do our clients.
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