EatFit needed to launch its protein powder in a category crowded with repetitive fitness ads and templated UGC.Brandshark replaced scripted influencer clutter with narrative-led storytelling. The launch was built around real personalities, lifestyles, and memorable stories.
Impressions
Engagements
Reach
EatFit needed to break through a protein category crowded with repetitive fitness ads and scripted creator content. The launch had to feel credible, lifestyle-led, and memorable instead of looking like another supplement promotion. It needed stories that made protein feel natural in everyday routines, not just gym-focused sales content.
Instead of chasing generic fitness influencer placements, we took a story-first approach — identifying creators whose lifestyles naturally connected with fitness, nutrition, movement, and everyday wellness.
Sourced 6 influencers from fitness, lifestyle and travel niche with highly engaged audiences in the 18–28 age group across Instagram.
Gave creators a loose brief focused on authentic storytelling — no stiff product plugs, just real fitness, lifestyle, and everyday nutrition moments built around EatFit’s protein powder.
Staggered the campaign over 2 weeks to maintain consistent presence in the feed without overwhelming the audience.
Monitored reach, engagement, saves and profile visits in real time optimising the next creator brief based on what was performing.
A few campaigns we're proud of, the strategy, the content and the
numbers behind each one.
EatFit needed to launch its protein powder in a category crowded with repetitive fitness ads and templated UGC.Brandshark replaced scripted influencer clutter with narrative-led storytelling....
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Tell us about your brand and what you're trying to achieve. We'll put together the right creators and the right plan.
