The Prowl campaign was a UGC-led influencer marketing initiative executed with 50 nano creators across key North Indian markets. The campaign primarily targeted audiences in Tier 2 and Tier 3 cities, leveraging authentic regional content to build brand awareness and trust.
Creators Activated
Reach
Engagement Rate
Prowl wanted nano influencers with strong community connections, to achieve wider regional reach, higher audience authenticity, and effective brand visibility among the target consumer base.
Prowl already had a strong celebrity face with Tiger Shroff, but needed to expand reach beyond celebrity-led visibility. We helped achieve this through micro-influencer collaborations that drove wider, more relatable audience engagement.
Sourced 50+ fashion and lifestyle UGC creators with highly engaged audiences in the 18–28 age group across Instagram.
Gave creators a loose brief focused on authentic narration around skincare issues and solution.
Staggered the campaign over 5 weeks to maintain consistent presence in the feed without overwhelming the audience.
Monitored reach, engagement, saves and profile visits in real time optimising the next creator brief based on what was performing.
A few campaigns we're proud of, the strategy, the content and the
numbers behind each one.
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Riversoft launched on Blinkit across key metro cities including Bangalore, Delhi, Mumbai, Hyderabad, and Chennai, with the objective of driving awareness and encouraging product discovery...
Lifestyle creatorsProduct reviewersSkincare creators
Aroleap and Ferra are home fitness brands catering to distinct audience segments—Aroleap for a younger, fitness-focused demographic and Ferra for adults seeking convenient, sustainable fitness...
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Skinmuma is a skincare and haircare brand focused on reaching consumers beyond metro cities and building stronger awareness among emerging beauty audiences. To achieve this,...
Fashion CreatorsLifestyle creatorsSkincare creatorsWe let the work do the talking and occasionally, so do our clients.
From creator selection to the final report they handled everything. It felt like having an extra team, not an agency.
Brand Manager, Wrong
From creator selection to the final report they handled everything. It felt like having an extra team, not an agency.
Brand Manager, Wrong
From creator selection to the final report they handled everything. It felt like having an extra team, not an agency.
Brand Manager, Wrong
From creator selection to the final report they handled everything. It felt like having an extra team, not an agency.
Brand Manager, Wrong
From creator selection to the final report they handled everything. It felt like having an extra team, not an agency.
Brand Manager, Wrong
Tell us about your brand and what you're trying to achieve. We'll put together the right creators and the right plan.
