Prowl
The Prowl campaign was a UGC-led influencer marketing initiative executed with 50 nano creators across key North Indian markets. The campaign primarily targeted audiences in Tier 2 and Tier 3 cities, leveraging authentic regional content to build brand awareness and trust.
50+
Creators Activated
3.5L+
Reach
1.5%
Engagement Rate
 The Brief
What Prowl Needed to Solve
Prowl wanted nano influencers with strong community connections, to achieve wider regional reach, higher audience authenticity, and effective brand visibility among the target consumer base.
Target Audience:
- Style-conscious youth aged 18–28
- Tier 2 & 3 citiesÂ
- Instagram-first audience
The Strategy
How We Made Prowl Impossible to Ignore
Prowl already had a strong celebrity face with Tiger Shroff, but needed to expand reach beyond celebrity-led visibility. We helped achieve this through micro-influencer collaborations that drove wider, more relatable audience engagement.
Creator IdentificationÂ
Sourced 50+ fashion and lifestyle UGC creators with highly engaged audiences in the 18–28 age group across Instagram.
Brief & Creative DirectionÂ
Gave creators a loose brief focused on authentic narration around skincare issues and solution.
Content RolloutÂ
Staggered the campaign over 5 weeks to maintain consistent presence in the feed without overwhelming the audience.
Performance Tracking
Monitored reach, engagement, saves and profile visits in real time optimising the next creator brief based on what was performing.
The Work
Content That Felt Native, Not Sponsored
Client Voice
What Prowl Had to Say
We let the work do the talking and occasionally, so do our clients.
From creator selection to the final report they handled everything. It felt like having an extra team, not an agency.
Laila
Brand Manager, Wrong
From creator selection to the final report they handled everything. It felt like having an extra team, not an agency.
Laila
Brand Manager, Wrong
From creator selection to the final report they handled everything. It felt like having an extra team, not an agency.
Laila
Brand Manager, Wrong
From creator selection to the final report they handled everything. It felt like having an extra team, not an agency.
Laila
Brand Manager, Wrong
From creator selection to the final report they handled everything. It felt like having an extra team, not an agency.
Laila
Brand Manager, Wrong
Let's Build Something
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Tell us about your brand and what you're trying to achieve. We'll put together the right creators and the right plan.