Riversoft

Riversoft launched on Blinkit across key metro cities including Bangalore, Delhi, Mumbai, Hyderabad, and Chennai, with the objective of driving awareness and encouraging product discovery through quick-commerce. To amplify the launch, we identified fashion, lifestyle, wellness, and product-review creators whose audiences actively engage with everyday consumer product recommendations.

Lifestyle creatorsProduct reviewersSkincare creators

24M+

Reach

1.8%

Average Engagement

150+

Number of Influencers

The Brief

What Riversoft Needed to Solve

Build awareness around the Blinkit launch across key metro markets. Increase product visibility in a competitive consumer goods category. Drive product discovery among digitally active consumers. Communicate the convenience of purchasing Riversoft through quick-commerce platforms.

Brand awarenessQuickcommerce salesInstagram growth

Target Audience:

Style-conscious youth aged 18–28
Tier 1 & 2 cities
Instagram-first audience

The Strategy

How We Made Riversoft Impossible to Ignore

Instead of going for celebrity placements, we took a community-first approach — identifying micro and mid-tier creators talking about fashion, skincare, lifestyle and home essentials.

Metro-Focused Creator Activation

We partnered with creators based in Riversoft's priority launch cities to ensure content reached the most relevant audiences.

Multi-Category Influencer Mix

By leveraging fashion, lifestyle, health, and product-review creators, we expanded reach across multiple consumer segments and use cases.

Convenience-Led Storytelling

Content highlighted the ease and speed of ordering Riversoft through Blinkit, making the launch relevant to everyday consumer behavior.

Authentic Product Discovery

Creators integrated the product naturally into their routines and recommendation-style content, helping drive trust, recall, and trial.

The Work

Content That Felt Native, Not Sponsored