Riversoft launched on Blinkit across key metro cities including Bangalore, Delhi, Mumbai, Hyderabad, and Chennai, with the objective of driving awareness and encouraging product discovery through quick-commerce. To amplify the launch, we identified fashion, lifestyle, wellness, and product-review creators whose audiences actively engage with everyday consumer product recommendations.
Reach
Average Engagement
Number of Influencers
Build awareness around the Blinkit launch across key metro markets. Increase product visibility in a competitive consumer goods category. Drive product discovery among digitally active consumers. Communicate the convenience of purchasing Riversoft through quick-commerce platforms.
Instead of going for celebrity placements, we took a community-first approach — identifying micro and mid-tier creators talking about fashion, skincare, lifestyle and home essentials.
We partnered with creators based in Riversoft's priority launch cities to ensure content reached the most relevant audiences.
By leveraging fashion, lifestyle, health, and product-review creators, we expanded reach across multiple consumer segments and use cases.
Content highlighted the ease and speed of ordering Riversoft through Blinkit, making the launch relevant to everyday consumer behavior.
Creators integrated the product naturally into their routines and recommendation-style content, helping drive trust, recall, and trial.
A few campaigns we're proud of, the strategy, the content and the
numbers behind each one.
EatFit needed to launch its protein powder in a category crowded with repetitive fitness ads and templated UGC.Brandshark replaced scripted influencer clutter with narrative-led storytelling....
Fitness influencersLifestyle influencersTravel influencers
The Prowl campaign was a UGC-led influencer marketing initiative executed with 50 nano creators across key North Indian markets. The campaign primarily targeted audiences in...
Lifestyle influencersUGC Creators
Kosala is committed to empowering the Kosa silk weavers of Chhattisgarh by preserving their craft while creating sustainable livelihoods and recognition for artisans as co-creators...
CelebritiesFashion InfluencersLifestyle influencersRiversoft launched on Blinkit across key metro cities including Bangalore, Delhi, Mumbai, Hyderabad, and Chennai, with the objective of driving awareness and encouraging product discovery...
Lifestyle creatorsProduct reviewersSkincare creators
Aroleap and Ferra are home fitness brands catering to distinct audience segments—Aroleap for a younger, fitness-focused demographic and Ferra for adults seeking convenient, sustainable fitness...
Comic influencersFitness influencersLifestyle influencers
Skinmuma is a skincare and haircare brand focused on reaching consumers beyond metro cities and building stronger awareness among emerging beauty audiences. To achieve this,...
Fashion CreatorsLifestyle creatorsSkincare creatorsWe let the work do the talking and occasionally, so do our clients.
From creator selection to the final report they handled everything. It felt like having an extra team, not an agency.
Brand Manager, Wrong
From creator selection to the final report they handled everything. It felt like having an extra team, not an agency.
Brand Manager, Wrong
From creator selection to the final report they handled everything. It felt like having an extra team, not an agency.
Brand Manager, Wrong
From creator selection to the final report they handled everything. It felt like having an extra team, not an agency.
Brand Manager, Wrong
From creator selection to the final report they handled everything. It felt like having an extra team, not an agency.
Brand Manager, Wrong
Tell us about your brand and what you're trying to achieve. We'll put together the right creators and the right plan.
