Aroleap and Ferra are home fitness brands catering to distinct audience segments—Aroleap for a younger, fitness-focused demographic and Ferra for adults seeking convenient, sustainable fitness solutions at home. To support both brands, we identified creators whose content naturally aligned with each audience, ensuring relatable and authentic storytelling.
Reach
Number of Influencers
Average Engagement
Increase brand awareness among their respective target audiences. Demonstrate the relevance and convenience of home gym equipment for different life stages. Build trust through relatable creator-led experiences rather than traditional product promotion. Differentiate each brand while maintaining a strong fitness-focused narrative.
We matched creators to each brand's core audience — fitness influencers for Aroleap's younger consumers and lifestyle-led creators for Ferra's mature, family-oriented demographic.
We matched creators to each brand's core audience—fitness influencers for Aroleap's younger consumers and lifestyle-led creators for Ferra's mature demographic.
Content focused on how the equipment fits seamlessly into everyday routines, making home fitness feel accessible and achievable.
For Ferra, we highlighted stories around fitness in your 40s and family-centric workouts, helping the brand connect with a wider, often underserved audience.
By combining fitness expertise with relatable and humorous storytelling, we created content that was engaging, memorable, and drove stronger brand recall.
A few campaigns we're proud of, the strategy, the content and the
numbers behind each one.
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Tell us about your brand and what you're trying to achieve. We'll put together the right creators and the right plan.
