Aroleap

Aroleap and Ferra are home fitness brands catering to distinct audience segments—Aroleap for a younger, fitness-focused demographic and Ferra for adults seeking convenient, sustainable fitness solutions at home. To support both brands, we identified creators whose content naturally aligned with each audience, ensuring relatable and authentic storytelling.

Comic influencersFitness influencersLifestyle influencers

600K+

Reach

4+

Number of Influencers

2.5%

Average Engagement

The Brief

What Aroleap Needed to Solve

Increase brand awareness among their respective target audiences. Demonstrate the relevance and convenience of home gym equipment for different life stages. Build trust through relatable creator-led experiences rather than traditional product promotion. Differentiate each brand while maintaining a strong fitness-focused narrative.

Brand awarenessInstagram growthEnquiries

Target Audience:

Fitness enthusiasts looking for home gym
Tier 1 cities
Instagram-first audience

The Strategy

How We Made Aroleap Impossible to Ignore

We matched creators to each brand's core audience — fitness influencers for Aroleap's younger consumers and lifestyle-led creators for Ferra's mature, family-oriented demographic.

Audience-First Creator Selection

We matched creators to each brand's core audience—fitness influencers for Aroleap's younger consumers and lifestyle-led creators for Ferra's mature demographic.

Showcasing Real-Life Use Cases

Content focused on how the equipment fits seamlessly into everyday routines, making home fitness feel accessible and achievable.

Representation Across Age Groups

For Ferra, we highlighted stories around fitness in your 40s and family-centric workouts, helping the brand connect with a wider, often underserved audience.

Entertainment Meets Education

By combining fitness expertise with relatable and humorous storytelling, we created content that was engaging, memorable, and drove stronger brand recall.