Skinmuma is a skincare and haircare brand focused on reaching consumers beyond metro cities and building stronger awareness among emerging beauty audiences. To achieve this, we identified creators from Tier 2 and Tier 3 markets who had highly engaged communities and a strong influence on beauty and self-care purchase decisions.
Micro & Nano Influencers
Average Engagement
Reach
Increase brand awareness across Tier 2 and Tier 3 markets. Build trust among audiences that rely heavily on creator recommendations. Improve visibility in a highly competitive skincare and haircare category. Drive conversations around the brand's products and benefits through relatable content.
We partnered with micro and nano influencers across skincare and lifestyle niches to drive authentic, relatable conversations around the brand. The creator mix was intentionally chosen to go beyond Tier 1 metros — tapping into audiences across Tier 2 and Tier 3 cities
We partnered with creators who had strong regional influence and deep audience trust, enabling Skinmuma to connect with consumers in a more authentic way.
Creators showcased products through everyday skincare and haircare routines, making the brand feel approachable and relevant.
Instead of polished advertisements, we focused on creator-first content that sparked genuine engagement and word-of-mouth conversations.
By activating influencers across multiple Tier 2 and Tier 3 markets, we helped Skinmuma increase visibility among high-potential consumer segments often overlooked by larger beauty campaigns.
A few campaigns we're proud of, the strategy, the content and the
numbers behind each one.
EatFit needed to launch its protein powder in a category crowded with repetitive fitness ads and templated UGC.Brandshark replaced scripted influencer clutter with narrative-led storytelling....
Fitness influencersLifestyle influencersTravel influencers
The Prowl campaign was a UGC-led influencer marketing initiative executed with 50 nano creators across key North Indian markets. The campaign primarily targeted audiences in...
Lifestyle influencersUGC Creators
Kosala is committed to empowering the Kosa silk weavers of Chhattisgarh by preserving their craft while creating sustainable livelihoods and recognition for artisans as co-creators...
CelebritiesFashion InfluencersLifestyle influencers
Riversoft launched on Blinkit across key metro cities including Bangalore, Delhi, Mumbai, Hyderabad, and Chennai, with the objective of driving awareness and encouraging product discovery...
Lifestyle creatorsProduct reviewersSkincare creators
Aroleap and Ferra are home fitness brands catering to distinct audience segments—Aroleap for a younger, fitness-focused demographic and Ferra for adults seeking convenient, sustainable fitness...
Comic influencersFitness influencersLifestyle influencersSkinmuma is a skincare and haircare brand focused on reaching consumers beyond metro cities and building stronger awareness among emerging beauty audiences. To achieve this,...
Fashion CreatorsLifestyle creatorsSkincare creatorsWe let the work do the talking and occasionally, so do our clients.
Tell us about your brand and what you're trying to achieve. We'll put together the right creators and the right plan.
