Meet the Network
Top Journalist Influencers in India Who Shape Public Conversations
Work with Journalist Influencers in India who create content around news, business, finance, politics, culture, public issues, media commentary and current affairs. These creators help brands reach informed audiences through opinion-led posts, explainers, interviews, event coverage, thought-led videos and credible storytelling.
Prafful Garg
Faye D’Souza
Palki Sharma Upadhyay
Vivek Sehrawat
Rishabh Kumar
Sonia Shenoy
Yash Pamnani
Anubha Bhonsle
What We Do
One Goal. Three Ways to Get There.
Whether it's Influencer collaborations, UGC content creation or meme-driven content we pick the format that fits your brand and makes your audience stop scrolling.
Influencer Marketing
The right creator, on the right platform, at the right moment. We handle sourcing, briefing, execution and reporting end to end.
Includes:
Influencer discovery and shortlisting
Creator outreach and coordination
Campaign concept and briefing
Content planning and approvals
Posting schedule management
Performance tracking and reporting
UGC Marketing
From sourcing and briefing to execution and performance reporting — we manage the entire UGC pipeline end to end.
Includes:
UGC discovery and shortlisting
Creator outreach and coordination
Campaign concept and briefing
Content planning and approvals
Posting schedule management
Performance tracking and reporting
Meme Marketing
Culture moves fast. We create and distribute meme content that fits the moment and makes your brand part of the conversation.
Includes:
Meme trend research and ideation
Brand relevant meme concept creation
Viral content calendar planning
Meme page and creator collaborations
Community engagement support
Reach and engagement reporting
Our Work
Work That Speaks for Itself
A few campaigns we're proud of, the strategy, the content and the
numbers behind each one.
Eatfit
EatFit needed to launch its protein powder in a category crowded with repetitive fitness ads and templated UGC.Brandshark replaced scripted influencer clutter with narrative-led storytelling....
Fitness influencersLifestyle influencersTravel influencers
Prowl
The Prowl campaign was a UGC-led influencer marketing initiative executed with 50 nano creators across key North Indian markets. The campaign primarily targeted audiences in...
Lifestyle influencersUGC Creators
Kosala
Kosala is committed to empowering the Kosa silk weavers of Chhattisgarh by preserving their craft while creating sustainable livelihoods and recognition for artisans as co-creators...
CelebritiesFashion InfluencersLifestyle influencers
Riversoft
Riversoft launched on Blinkit across key metro cities including Bangalore, Delhi, Mumbai, Hyderabad, and Chennai, with the objective of driving awareness and encouraging product discovery...
Lifestyle creatorsProduct reviewersSkincare creators
Aroleap
Aroleap and Ferra are home fitness brands catering to distinct audience segments—Aroleap for a younger, fitness-focused demographic and Ferra for adults seeking convenient, sustainable fitness...
Comic influencersFitness influencersLifestyle influencers
Skinmumma
Skinmuma is a skincare and haircare brand focused on reaching consumers beyond metro cities and building stronger awareness among emerging beauty audiences. To achieve this,...
Fashion CreatorsLifestyle creatorsSkincare creatorsFrequently Asked Questions
What makes Journalist Influencers in India different from regular creators?
Journalist Influencers in India usually create content with stronger context, research, opinion, reporting style or public-interest value. Their audience often follows them for clarity, credibility and informed viewpoints, not just entertainment or product recommendations.
Can journalist creators help with thought leadership campaigns?
Yes. Journalist creators are a strong fit for thought leadership because they can turn business updates, reports, founder stories, industry shifts, events and public conversations into content that feels informed and relevant to the audience.
How do journalist influencers keep sponsored content credible?
Journalist influencers usually perform better when the content is framed around insight, context, interviews, explainers or a real issue instead of a hard product push. The campaign should give them enough information to create content that feels useful, balanced and audience-first.
Are Journalist Influencers in India suitable for sensitive brand campaigns?
Yes, but the creator selection and messaging need to be handled carefully. For sensitive topics, brands should work with creators who understand the subject, communicate responsibly and can explain the message without making it look forced or promotional.