Kosala is committed to empowering the Kosa silk weavers of Chhattisgarh by preserving their craft while creating sustainable livelihoods and recognition for artisans as co-creators of this cultural legacy. To support this vision, we identified Bangalore-based creators who genuinely embrace traditional fashion and organically showcase handloom, saree, and ethnic wear content on their platforms.
Reach
Average Engagement
Number of Influencers
Build stronger brand awareness among relevant audiences. Increase visibility and appreciation for the craft, heritage, and artisans behind Kosa silk.
The campaign focused on reaching mature, saree-loving audiences through elegant styling, festive storytelling, and trusted creator voices.
We focused on creators who naturally wear and advocate for traditional Indian fashion, ensuring authentic storytelling and stronger audience resonance.
By prioritizing Bangalore-based influencers, we connected Kosala with an audience that actively engages with handloom, heritage, and artisanal fashion.
Instead of product-first content, creators highlighted the heritage, craftsmanship, and human stories behind every Kosa silk piece.
Partnering with creators already known for ethnic and traditional fashion helped position Kosala as an authentic and culturally rooted brand, not just another apparel label.
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From creator selection to the final report they handled everything. It felt like having an extra team, not an agency.
Brand Manager, Wrong
From creator selection to the final report they handled everything. It felt like having an extra team, not an agency.
Brand Manager, Wrong
From creator selection to the final report they handled everything. It felt like having an extra team, not an agency.
Brand Manager, Wrong
From creator selection to the final report they handled everything. It felt like having an extra team, not an agency.
Brand Manager, Wrong
From creator selection to the final report they handled everything. It felt like having an extra team, not an agency.
Brand Manager, Wrong
Tell us about your brand and what you're trying to achieve. We'll put together the right creators and the right plan.
