Meet the Network
Top Lifestyle Influencers in India for Everyday Brands
Find the right lifestyle influencer in India for campaigns around fashion, beauty, home, wellness, travel, food, grooming and daily-use products. Lifestyle creators help brands fit naturally into real routines, making your campaign feel more relatable and easy for audiences to connect with.
krithika khurana
Manav Chhabra
Radhika Seth
Sanket Mehta
Vipul Juneja
Rohit Dhawan
Mehal Kejriwal
taru goswami
What We Do
One Goal. Three Ways to Get There.
Whether it's Influencer collaborations, UGC content creation or meme-driven content we pick the format that fits your brand and makes your audience stop scrolling.
Influencer Marketing
The right creator, on the right platform, at the right moment. We handle sourcing, briefing, execution and reporting end to end.
Includes:
Influencer discovery and shortlisting
Creator outreach and coordination
Campaign concept and briefing
Content planning and approvals
Posting schedule management
Performance tracking and reporting
UGC Marketing
From sourcing and briefing to execution and performance reporting — we manage the entire UGC pipeline end to end.
Includes:
UGC discovery and shortlisting
Creator outreach and coordination
Campaign concept and briefing
Content planning and approvals
Posting schedule management
Performance tracking and reporting
Meme Marketing
Culture moves fast. We create and distribute meme content that fits the moment and makes your brand part of the conversation.
Includes:
Meme trend research and ideation
Brand relevant meme concept creation
Viral content calendar planning
Meme page and creator collaborations
Community engagement support
Reach and engagement reporting
Our Work
Work That Speaks for Itself
A few campaigns we're proud of, the strategy, the content and the
numbers behind each one.
Eatfit
EatFit needed to launch its protein powder in a category crowded with repetitive fitness ads and templated UGC.Brandshark replaced scripted influencer clutter with narrative-led storytelling....
Fitness influencersLifestyle influencersTravel influencers
Prowl
The Prowl campaign was a UGC-led influencer marketing initiative executed with 50 nano creators across key North Indian markets. The campaign primarily targeted audiences in...
Lifestyle influencersUGC Creators
Kosala
Kosala is committed to empowering the Kosa silk weavers of Chhattisgarh by preserving their craft while creating sustainable livelihoods and recognition for artisans as co-creators...
CelebritiesFashion InfluencersLifestyle influencers
Riversoft
Riversoft launched on Blinkit across key metro cities including Bangalore, Delhi, Mumbai, Hyderabad, and Chennai, with the objective of driving awareness and encouraging product discovery...
Lifestyle creatorsProduct reviewersSkincare creators
Aroleap
Aroleap and Ferra are home fitness brands catering to distinct audience segments—Aroleap for a younger, fitness-focused demographic and Ferra for adults seeking convenient, sustainable fitness...
Comic influencersFitness influencersLifestyle influencers
Skinmumma
Skinmuma is a skincare and haircare brand focused on reaching consumers beyond metro cities and building stronger awareness among emerging beauty audiences. To achieve this,...
Fashion CreatorsLifestyle creatorsSkincare creatorsFrequently Asked Questions
How do I choose the right lifestyle influencer in India?
The right lifestyle influencer in India should match your target audience, brand category, content style, and campaign goal. Look at their engagement rate, follower quality, past brand work, comment section, visual style, and how naturally they present products. A good fit is not always the creator with the highest followers, but the one whose audience is most likely to trust and act on the recommendation.
What is the cost of hiring lifestyle influencers in India?
The cost depends on the creator’s follower count, engagement rate, platform, content format, usage rights, and campaign scope. Instagram reels, stories, YouTube mentions, static posts, event appearances, and long-term collaborations can all have different pricing. Micro creators may be more affordable, while larger lifestyle influencers usually charge more for reach and brand visibility.
What types of brands can work with lifestyle influencers in India?
Fashion, beauty, skincare, home decor, food, wellness, travel, fitness, tech accessories, personal care, jewellery, and D2C brands can work with lifestyle influencers in India. These creators are especially useful for brands that want to show how their product fits into daily life, shopping choices, self-care routines, travel plans, or social occasions.
How can NeedInfluencer help me find top lifestyle influencers in India?
NeedInfluencer helps you shortlist lifestyle influencers based on your brand category, audience, city, platform, budget, and content goals. Instead of selecting creators only by follower count, we help you find influencers who match your campaign brief, create relevant content, and can help your brand reach the right audience.